Newsletter 20

The International Archival Culture Exhibition 2010

The International Archival Culture Exhibition 2010 was held from June 1 through 6 at COEX, Seoul.

At this festival of archival culture and heritage around the world, treasures of the UNESCO’s Memory of the World were presented, including Korea’s Uigwe, the Royal Protocols of the Joseon Dynasty, and Joseonwangjosillok, the Annals of the Joseon Dynasty, that are seldom put out for public viewing.

<The IACE 2010 held in a rather subdued ambience>

At the International Exhibition of Archival Culture and Heritage, the IACE’s highlight program, invaluable records and archives from 47 countries containing their history and culture were on display.

Some of the items were Goryeo Daejanggyeong, the oldest and most intact example of Buddhist scriptures carved into 81,258 wooden printing blocks; Gutenberg Bible, a Latin vulgate bible printed by Johannes Gutenberg in 15th century; Grimm Brother’s Fairy Tales Collection which includes world-famous tales like Snow White, Sleeping Beauty, Red Cap, and Hansel and Gretel.

<Joseonwangjosillok (Annals of the Joseon Dynasty) – The Annals of King Sejong (owned by the National Archives of Korea) Original Version>

<Gutenberg Bible of the Berlin’s Staatsbibliothek (1454) Original Version>

<Audio services were also offered>

<The plan of the Eiffel Tower drawn by the French engineer, Gustave Eiffel (1884)>

<Rendering archives 3-D, utilizing vector CG and motion detectors>

There were quite a many Korean items on display as well.

Uigwe (3,895 volumes) contains a collection of royal protocols of the Korean Joseon Dynasty (1392-1910) which records and prescribes through text and stylized illustration the important ceremonies and rites of the royal family. And Seungjeongwon Ilgi (3,242 volumes) includes the largest amount of confidential records of the Joseon Dynasty. Those items demonstrate the precision and sophistication of the Joseon Dynasty’s archives.

<Uigwe, Original Version (1759)>

The exhibition also presented :

Goryeo Daejanggyeong, a Korean collection of Buddhist scriptures carved onto 81,340 wooden printing blocks in the 13th century. It is the world’s most comprehensive and oldest intact version of Buddhist canon in Chinese script, with no known errors in the 52,382,960 characters.

Donguibogam, a collection of medical books written by Heo Jun, the most renowned royal physician of his times (1546-1615). It is Korea’s best-ever oriental medicine book up until today, and the most recent Korean item to be registered as a UNESCO Memory of the World.

Buljo Jikji Simche Yo Jeol, the world’s oldest specimen of movable metal type printing.

<Goryeo Daejanggyeong, Original Version>

There was also a special section which contained records of past elections, ballot papers, and various promotional prints.

<Visitors looking at election campaign posters>

Lee Min-Ho, a visitor at the exhibition, commented, “The exhibition was a lot more informative and entertaining than I expected. I didn’t know Korea possessed such great archival heritage.”

Maeng Hyung-Gyu, Minister of Public Administration and Security, expressed in his congratulatory speech at the IACE’s opening ceremony, “The IACE will give us an opportunity to appreciate the importance of archives as a crucial source of knowledge. Also, through this exhibition I hope Korea’s outstanding archival capabilities can be shared with the world and be further augmented.”

Archives are precious resources that offer us insights into the past, present, and future. Even in these times of cutting-edge IT, Korea’s archival culture will, and should, endure.

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ⓒ 코리아브랜드

taken from http://blog.naver.com/korea_brand/10088195456

Korea Business Pavilion at the Shanghai Expo 2010

At the Shanghai Expo 2010 which has mustered 10 million visitors so far since its opening on May 1, the Korean companies and their products exhibited at the “Korea Business Pavilion” are drawing special attention.

According to the survey conducted by the Korea International Trade Association (KITA) on 430 Chinese visitors at the Korea Business Pavilion, 96.2% answered their perception of Korean companies has greatly improved after the visit.

<Korea Business Pavilion at the Shanghai Expo 2010 (image from naver.com)>

85% of the subjects answered their willingness to purchase Korean products has increased, and the reason given for that was : high-quality (29.9%), brand power (23.3%), and other factors such as price competitiveness, design, and after-service. Also, among Korean products, preference for electronics was greatest (25.2%), followed by mobile phone (20.1%) and computer (14.4%).

Under the theme “Green City, Green Life,” the pavilion presents Korean companies’ environment-friendly high technologies and visions for future, including the world’s biggest LCD Multi-Tower and achievements in urban life-related research such as the utilization of recycled energy.

<“Lucky 128,888th Visitor Event” at the Korea Business Pavilion (photo courtesy of KITA>

Also, there were surprise events where 12,888th, 128,888th, and 1,288, 888th visitors would win prizes. The number 12 signifies the number of Korean companies participating in the exhibition, and 8 is a number favored by Chinese people.

Likewise, the Korea Business Pavilion at the Shanghai Expo is enticing Chinese spectators with various displays and events. With 4 more months left, the pavilion is expected to spread more favorable images of Korea to international visitors.

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ⓒ 코리아브랜드

taken from http://blog.naver.com/korea_brand/10088194985

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